Nudging

The practice of subtly influencing people's behaviour and decisions in predictable ways, guiding them towards beneficial outcomes without limiting their options or significantly altering incentives.

Giving someone a push to make better decisions

Opinion of the European Economic and Social Committee on ‘Towards applying Nudge Thinking to EU Policies’ (own-initiative opinion), OJ C 75, 10.3.2017, p. 28–32.

Influence

This project has received funding from the European Union's Horizon Europe research and innovation program under grant agreement number 101132694. This website reflects only the author’s view. The European Commission is not responsible for its content or any use that may be made of the information it contains.

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Nudging

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